Tuesday, September 10, 2013

Chico's - So Slimming Clothing

A commercial for Chico's clothing store popped up on TV, and I didn't really pay attention but then I wondered why this woman was posing and prancing around, so I tuned in.



Apparently, Chico's has a So Slimming Collection that is a "secretly chic" collection of dresses, skirts and pants.  They make you look slim!  They are amazing!  People of Pudgy Proportions, UNITE and head to Chico's to gain a wardrobe that will make you slim AND secretly chic just like that teeny, tiny model on TV!  Wait a second.... unless that chick who's dancing to the beat of her own drum all over the screen comes complete with muffin-top and back fat, this secret collection is just a bunch of BS.

Here's what we propose:  just like other companies, such as Weight Watchers and diet-pills-that-at-least-make-an-effort-to-prove-they-work, we think Chico's should show a before and after clip of this brunette in her unflattering gym clothes.  We checked and your clothes go up to a size 22, Chico's!  That means you could have found someone who could give this slimming BS some credibility.  Unfortunately, you're just another one of those companies who tries to train heavier woman to dress for the body they want, rather than the body they have.  

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